Side by side with its mission of helping more Filipinos benefit from having affordable, quality and effective generic medicines, The Generics Pharmacy® (TGP) continuously embarks on various initiatives intended to uplift the overall quality of life, not just for its consumers but for the general public.
The company’s strong sense of corporate social responsibility is shared by its partner organization, Pacific Pharmaceutical Generics Inc. (PPGI), a leading generic drugs and medicines distributor in the country.
Gifts of the spirit
One of TGP’s strongest advocacies lies in the spiritual sphere. For company President and CEO Benjamin I. Liuson, the “S” in CSR stands for “spiritual” as much as social. A devout Christian, he has printed and distributed more than 2 million copies of the Bible in 6 dialects. He has also given away more than 800,000 copies of the devotional book, Our Daily Bread, as well as pamphlets of the Gospels and other Christian publications.
Moreover, his company also provides scholarships for students at the seminary school, Febias College of Bible in Valenzuela City, and supports street families at the Center for Community Transformation in Pasay City.
Medical Outreach Efforts
When it comes to community healthcare programs, TGP reaches out through medical missions aimed at promoting the value of using highly efficacious yet low-cost generic medicines.
Among its medical outreach activities was the two-day mission it conducted for the benefit of the residents of the province of Pangasinan. With a team of eight doctors, four dentists, over 25 nurses and ushers, and close to 20 volunteers, TGP treated more than 1,300 residents to free dental and medical services, such as heart and blood pressure examinations, diabetes tests, and other general checkup procedures.
An even bigger turnout attended the company’s medical mission in Bacoor, Cavite. The event was held for four days and served over 8,000 residents spread in eight municipal clusters. In addition to providing free medical checkups, TGP also gave away free packs of vitamins, paracetamol and antibiotics.
The company has also been involved in donating medicines and other medical supplies to ABS-CBN as the latter conducted charitable programs for disadvantaged children and families. It also actively supports the programs, policies and other initiatives of the Pharmaceutical & Healthcare Association of the Philippines (PHAP). In 2012, the donations of TGP to both organizations amounted to more than P4.5 million.
Another initiative for public benefit is the innovative Dial-A-Doctor service. By simply dialing 732-3333, consumers can get free medical consultation from a doctor on duty about their concerns on common maladies, and receive recommendations on what type of generic medicines can best treat them.
The service is being rolled nationwide. Select franchise branches also allocate space in their clinic for an in-house doctor to offer free medical and even dental consultations.
Its commitment to make healthcare accessible to the public is indeed one of the strengths that fuel TGP’s phenomenal growth. With over 1,400 branches attained in just 5 years, it firmly stands as the country’s largest drugstore chain.