With the business model designed to create a winning situation for everyone, it is no wonder that The Generics Pharmacy has achieved success in a manner that can only be described as phenomenal. Since opening its operations to franchising in 2007, the company has quickly grown to become the largest chain of drugstores in the country, pushing past 1,230 outlets already. And its unrelenting pace of growth – more than 290 outlets a year — makes competitors hard pressed to catch up. This year, three prestigious awards given by some of the country’s highly respected business organizations confirm such entrepreneurial brilliance. These are the Agora Award for Outstanding Achievement in Entrepreneurship from the Philippine Marketing Association (PMA), the Outstanding Filipino Franchise Award and the Outstanding Regional Franchisee Award both from the Philippine Franchise Association (PFA). As fortune would have it, these three awards represent a triple victory for everyone touched by The Generics Pharmacy; the franchise owner, the franchisee, and its customers.